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❶ Idea
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identify an opportunity
Idea statement
Initial Expectations
Viability Sprint
❷ Discover
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Define Value Goals
Understand Your Industry
Customer Empathy
Stakeholder & User Interviews
Establish Your IP Strategy
Market Context Enquiry
❸ Innovate
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Impact mapping
Main Menu
❶ Idea
Menu Toggle
Idea statement
identify an opportunity
Initial Expectations
Viability Sprint
❷ Discover
Menu Toggle
Customer Empathy
Define Value Goals
Establish Your IP Strategy
Market Context Enquiry
Stakeholder & User Interviews
Understand Your Industry
❸ Innovate
Menu Toggle
Impact mapping
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Value Proposition Canvas
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