Know what to do next with your product idea
Our Viability Sprint gives you a structured specification, realistic timeline, and indicative costs in around 2 hours. Stop guessing. Start building with confidence.
Most product ideas don’t fail because they’re bad
They fail because nobody knew what to do next. Without a clear plan, this is what happens:
Thousands wasted on unvalidated ideas
Tooling, prototypes, development time — all spent before anyone checked whether the product was commercially viable. A £49 review could help avoid costly development mistakes.
Months of spinning your wheels
Researching endlessly, asking the wrong people, second-guessing every decision. The longer you wait, the further behind you fall.
Someone else gets there first
While you’re figuring out where to start, someone with the same idea but a clearer plan is already building it. Speed matters.
Everything you need to move forward with confidence
The Viability Sprint delivers what no other tool or service can — all in a single engagement.
De-risk before you spend
Find out if your idea works before committing capital. The sprint identifies viability issues, market risks, and technical challenges early — when they’re cheap to fix.
Spec, timeline, and costs in one go
No competitor delivers all three in a single engagement. Walk away with confidence-rated estimates — transparent about what’s validated vs. indicative.
Investor-ready documentation
Sprint output structured to support pitch decks, grant applications, and crowdfunding campaigns. The documentation funders expect to see.
Three steps from idea to action
No jargon, no complexity. Just a clear path from “I have an idea” to “I know what to do next.”
Take the Free Viability Sprint
Answer structured questions about your idea. The AI walks you through market research, competitor analysis, specification, and feasibility — all in around 2 hours, at your pace.
→Get an Expert Review
A real engineer reviews your sprint output. You get refined cost estimates, risk flags, and a clear recommendation on whether to proceed. If you don’t get a clear next step, we refund it.
→Get Your Specification
Your validated idea turned into a branded product specification, MoSCoW requirements, and design brief — ready for investors, manufacturers, or our engineering team at Cast Iron CAD when you’re ready to build.
From stuck to clear in around 2 hours
Before the Sprint
After the Sprint
Simple, transparent pricing
Start free. Pay only when you want expert human input.
- Full 6-stage Viability Sprint
- Product specification output
- Indicative timeline & costs
- Risk assessment
- Recommended next steps
- Everything in Free Sprint
- 30-min video review
- Refined cost estimates
- Risk flags & recommendations
- Written summary within 48hrs
- Everything in Expert Review
- Branded product specification
- MoSCoW requirements doc
- Design brief
- Investor-ready format
- Everything in Spec Package
- 1-hour specialist consultation
- Custom development roadmap
- Manufacturing strategy
- Direct CIC team introduction
Not ready to sprint yet?
Download our free Product Starter Guide — a practical checklist for anyone with a product idea, covering the first steps most people miss.
Your idea deserves a clear path forward
Stop guessing. Find out if your product idea is viable — and what to do next.
Start Your Free Viability Sprint*Based on product concepts assessed across Cast Iron CAD and Innovate Engineer projects since 2018.