Get Clear, Stay Focused
It’s one thing to have a cool idea. It’s another to explain it clearly — to yourself, your team, or a stranger. A great idea statement helps you cut through the buzzwords and stay focused on what really matters: who it’s for, what it does, and why it matters.
How to Shape It
This isn’t copywriting. It’s clarity. Your idea statement should be short, specific, and grounded in a real need.
- Who is this for? Describe the type of person or user, not a market segment.
- What are they struggling with? Get specific — what’s the pain point?
- What does your idea do for them? Focus on the outcome or transformation.
- Say it out loud. If it sounds clunky or vague, simplify it. Again.
Real Example
Early versions of an idea for a modular phone case focused on “sustainability and repairability.” It didn’t resonate. Users didn’t care about circularity — they hated cracked screens. The team rewrote their idea statement to: “A phone case that lets you swap out broken parts in seconds — no tools, no shops.” Suddenly, people got it.
Make It Work for You
- 📝 Try This: Write three 2-sentence versions of your idea — each with a different tone (professional, playful, technical)
- 🔁 Say it aloud to a friend: Can they repeat it back without asking questions?
- 📎 Next Step: Capture Your Initial Expectations →