The Hidden Costs of Taking a Product to Market
The Hidden Costs of Taking a Product to Market The Unit Cost Trap When founders calculate the cost to bring a product to market, they usually think about…
READ ARTICLE →Engineering notes on building physical products
Patterns, pitfalls, and decisions — drawn from real projects, written for founders and engineers who need the short version.
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5 Questions to Ask Before You Build a Prototype
5 Questions to Ask Before You Build a Prototype Prototyping Without a Plan is Expensive Learning Most founders jump straight from “I have an idea” to “let’s build…
READ ARTICLE →What is Design for Manufacture (DFM) and Why It Matters Early
What is Design for Manufacture (DFM) and Why It Matters Early The Cost of Ignoring DFM Most founders design their product in isolation, then ask a manufacturer “can…
READ ARTICLE →How to Validate a Product Idea Before Manufacturing
Most product ideas die after tooling. Not before – after. The mould has been cut, the first samples have arrived, and it’s only then that someone actually checks…
READ ARTICLE →Ready to pressure-test your idea?
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