Viability Sprint


Can This Really Work?

Before you spend weeks on development or design, take 30 minutes to sanity-check your idea. A viability sprint helps you assess whether your concept has legs — technically, commercially, and logistically. It’s a gut-check that helps you move forward with confidence (or redirect with purpose).

Run a Fast Viability Check

Set a timer. Work fast. You’re not trying to be perfect — just honest.

  1. Desirability: Do real people want this? Why now? Why you?
  2. Feasibility: Can this actually be built? What’s the riskiest part?
  3. Viability: Could this be sustainable? How might it fund itself?
  4. Barriers: What legal, ethical, or ecosystem limits might block it?
  5. One thing you’re unsure about: Name it. Don’t dodge it.

Snapshot From the Field

A product team sketched a dashboard tool for fleet managers. In their viability sprint, they realized they had no access to real-time data feeds — a major blocker. Rather than build a “maybe” product, they partnered with a telematics provider first. The sprint saved them months of rework.

Make It Yours

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