The Hidden Costs of Taking a Product to Market The Unit Cost Trap When founders calculate the cost to bring a product to market, they usually think about one number: unit cost. “How much does it cost to manufacture one unit?” That’s critical data. But it’s not the full picture. The real cost to market […]
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5 Questions to Ask Before You Build a Prototype Prototyping Without a Plan is Expensive Learning Most founders jump straight from “I have an idea” to “let’s build a prototype.” It feels productive. You’re making something tangible. But without a clear reason for the prototype, you’ll spend weeks building the wrong thing, testing the wrong
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What is Design for Manufacture (DFM) and Why It Matters Early The Cost of Ignoring DFM Most founders design their product in isolation, then ask a manufacturer “can you make this?” The answer is usually yes–but the real question isn’t whether it’s possible; it’s whether you can afford it. Design for Manufacture (DFM) is the
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