1. What this stage is about
Impact mapping is a strategic planning technique used in the Innovate stage of product development. It helps teams visualize the connection between business goals and the deliverables that will help achieve those goals. This collaborative method creates a visual map that shows the relationships between your business objectives, the actors involved, the impacts you want to create, and the deliverables that will help achieve those impacts.
Impact mapping is particularly valuable because it helps teams focus on outcomes rather than outputs, ensuring that product development efforts are aligned with business goals. It encourages creative thinking about different ways to achieve desired impacts and helps prioritize features based on their potential contribution to business objectives.
2. What you’ll learn
3. Tools and concepts used
Group Ideas
Impact mapping works best as a collaborative exercise, bringing together diverse perspectives from different departments and roles. This collaborative approach ensures that all relevant viewpoints are considered and helps build consensus around priorities.
Evaluate Priorities
After creating an impact map, teams can evaluate which deliverables are likely to have the greatest impact on business goals, helping to prioritize development efforts.