What Are You Really Trying to Deliver?
Every product makes a promise. Sometimes it’s speed. Sometimes it’s safety. Sometimes it’s simplicity. Your value goals help define the core outcomes your solution should deliver — not just features or functions, but the real value people will care about.
Align Around the Outcomes
Use this moment to get aligned as a team — or get honest with yourself. What will success feel like for your users, and what are the strategic outcomes for your business?
- User Value: What change or benefit will the user experience?
- Team or Org Value: How will this move the needle internally?
- Metrics: Can these goals be measured? How will you know if you hit them?
Applied Insight
A startup building a remote onboarding toolkit realized that their users didn’t care about “engagement” — they cared about new hires reaching full productivity. Their value goal shifted from “interactive experience” to “reduce time to value for new hires by 50%.” That clarity changed everything about their roadmap.
Make It Yours
- 🔍 Prompt: “If this worked exactly as we hope, what would be better in 6 months?”
- 📄 Template: Value Goals Canvas (Coming Soon)
- 📍 Next: Understand Your Industry →