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Identify an opportunity
Idea statement
Initial expectations
Viability sprint
Project management
Scoring Matrix & Flag Tracker

Research
Identify your value goals
Understand your industry
Customer persona
Market context enquiry
Establish your IP strategy
Stakeholder and user interviews
Idea brainstorming
Value Proposition Canvas
VPC – Products and services
VPC – Gain creators
VPC – Pain relievers
VPC – Customer jobs
VPC – Value propositions
VPC – Customer segments

Impact mapping
Affinity diagram
Target audience
Technology research
Sustainability
Market context enquiry
Focus groups

Reinforce
Competitor review
Risk assessment
Market analysis
Confirmation bias
User workshops
Product themes/types
MVP
Business Model Canvas
BMC – Key partners
BMC – Key activities
BMC – Key resources
BMC – Customer relationships
BMC – Distribution Channels
BMC – Revenue Streams
BMC – Cost structure

Design challenge
Design brief
Specification
Moodboard
Timeline & investment
QFD Analysis

Concepts
Concept brainstorming
Sketching
Mechanical concepts
Electronic concepts
Brand
Product Designs
Concept 3D CAD
Basic 2D drafting
Marketing visuals
Packaging design
Funding research
Competing product review

Optimisation
Design for manufacture
Construction CAD 2D/3D evaluation
Technology review
Materials research
Mechanical analysis
Electrical engineering
Engineering drawings
Patent documentation
Industry standards
FMEA
CE mark documents
CAD Pre-production
Record iterations and developments

Prototypes
Physical model prototype
Proof of concept prototype
Presentation prototype
Functional prototype
Pre-production Prototype
Production prototype
Tests
Focus group testing
A/B testing
Fit Form Function
User testing
CE UKCA destruction testing

Production engineering
Production 3D CAD
Production drawings
Production methods
Quality control docs
Assembly methods
PLM system
Production
Master production schedule
Routing & instructions
Packaging
MRP system

Sales
Sales forecast
Product launch costs
Market feedback
CRM system
Distribution
Marketing approach
Supply chain management
International standards
Product insurance
Customs

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*Based on product concepts assessed across Cast Iron CAD and Innovate Engineer projects since 2018.

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